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07/06 Renuka Sethunath
Director HR at The Skill Labs

Views:12659 Applications:392 Rec. Actions:Recruiter Actions:55

Strategy Research Head - Media (10-15 yrs)

Mumbai Job Code: 580626

Experience: 10+ years


1. Strategic role advising to senior management

2. Channel Performance Analysis in respective genre and market (GRP, Reach, Relative Share, TSV, Impression, Demographic and Market Profile)

3. Pre Campaign Analysis on channel Ad Performance to optimize either CPRP or revenue (Break TVR Grid)

4. Post Campaign analysis of the existing clients in AIDEM channels as well as the potential clients in competition

5. Weekly Viewership and Active Clients report analysis

6. Generating strategic solutions for day to day sales queries - BARC and online intelligence

7. Continuous coordination with Sales and marketing team for meaningful and effective sharing of data points

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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