Strategy Head - Bangalore

Day to day :

- You're responsible for developing the strategic vision, driving thought leadership and ensuring the quality of strategic output of the agency for our clients-in partnership with the cross functional leadership team.

Some of the things we'd like you to do :

- We'd like you to be a trusted resource and partner to our most senior clients, especially CXOs, their strategy and innovation leads. You should enjoy working at the edge of what is known in our industry and fuelled by trying to figure it out.

- We emphasize behaviours. We value emotional intelligence, curiosity, and collaboration above all else.

- We are looking for a person that is comfortable doing their own research, as well as pulling out and presenting the key insights and ideas. Some days you will be presenting your ideas to clients, and some days you will be providing others with ideas to present. You will feel supported and support others in return.

- You will also be a partner to our CEO, Regional Client Leaders, in driving thought leadership for the agency, as well as being an active member of the industry, taking part in key industry events and identifying talent for future growth of the Strategy team in India.

- Build and grow senior client relationships by demonstrating big picture thinking - become the client's consultant (not limited to campaigns and briefs, but business, communication including content and media), in particular Marketing Directors, CMOs &CEO's.

- Evangelize the practice and its value proposition internally and externally

- Take the lead in developing/ co-authoring briefs for key clients

Provide key strategic inputs such as :

- Identify key audiences ; sizing and profile using data points, to determine whether given audience can achieve the client's business objective

- Within the aligned audience(s), identify key human truth (insight) that leads to a communication platform (one-liner) that demonstrates what a brand should be saying and how it should be behaving in media to drive the change in perception/ behavior (from/ to)

- Set budget allocation ; topline between online/ offline & key channels identified for each in order to hit the objective

- Be the guardian of consumer journeys focusing on not just performance, but also for building emotional connection with our audience through media

- Build and nurture constructive relationships with the creative agencies

- Ability to identify client's challenges and provide smart solutions

- Work on non-campaign projects such as brand portfolio, brand positioning, GTM strategy as necessary

- A great collaborator - work with, just to name a few:

- Analytics: to consult on measurement/ learning agenda, consult on learning & implications, and take the learning and apply to the next project

- Client Service: day to day counterpart from insights into the client's needs and upcoming projects

- Planning ; most collaboration happens here. Work together to develop budget scenarios from which Planning can develop tactical media plans, ensure strategy stays a "common thread" throughout tactical planning and idea presentations

- Be the in-agency/ external expert of category and consumer trends (especially media related but not limited to), and apply that knowledge to strategy

- Be a great story-teller and make media more "idea" and "insight" driven in addition to data-driven

- Lead APAC-led thought leadership initiatives, e.g. whitepapers, publications, public speaking events

- Be a part of key new business pitches PAN India

A bit about yourself :

- At least 18 years of relevant experience (marketing, media, strategy, research, insight)

- Proven strong senior client relationships in past roles

- Strong understanding of media planning (possible past life). Good Offline understanding is a big plus

- Strong understanding of Upcountry markets (Tier 2/3) - media, audiences and culture.

- Ability to drive market and audience research tools, feed insights into the planning process

- Ability to drive the integrated communication process, integrating offline and online as well as emerging digital/ social platforms and technologies

- Refine and implement Strategy/ Planning tools by collaborating with the global and regional counterpart

- Strong POV on where the wider marketing industry is going

- Experience in managing teams, including training, individual growth and development plans

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