Director at Shodh Consulting
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Strategist - Social Media - Retail Chain (8-15 yrs)
One of the leading, most profitable and respectable brand of retail chain in India, seeks Social Media Strategist. This role is based in Mumbai. Incumbent must have a PG degree in Marketing.
This position is based in Mumbai.
Following are the key result areas and the responsibilities of the incumbent :
1. Translate the wealth of digital, social media data points into cohesive and actionable Dashboards for clients and prospects
2. Managing social listening, analytics and insights
3. Design data deep-dive Dashboards based on Brand Performance funnel, Brand Imagery
Parameters, Social Media Response Management KPI's to understand Trends/Spikes, Sentiment Analysis, Word cloud, Demographics, Influencers, Advocates, Detractors, key topics and competitive insights
4. Develop data driven Digital/Social Media Strategies, Content Pillars, Content Calendar, Digital Ecosystem/Touchpoints, Consumer persona's and Digital Buying Journey, Influencers plan, product launch plans.
5. Creating avenues to engage customers digitally and aim at creating larger group of loyal customers
6. Sharpen media planning & buying ensuring optimum utilization of media budgets for brand campaigns
7. Documenting sales & marketing MIS reports; presenting the same to the management in order to facilitate decision-making
8. Devising and formulating marketing budget (inbound & outbound), marketing strategies and roadmaps in collaborating with the Senior Management
9. Build standard Crisis Run Plan, Automated Alerts, Governce Processes & Train teams to handle andavoid Crisis situations.