State Head - Sales - Consumer Durables

State Head Kolkata - Consumer Durable Group

We have an urgent role with a Leading Consumer Durable Group based out of Kolkata.

Requirement:

Candidate only from consumer durable industry should apply .

State Head : Kolkata

Location : Kolkata

Role :

Make Strategies & implement business policy guidelines to achieve business plan with focus on value, volume & profitability by acquiring market share, ensuring business hygiene parameters by driving sales & support team to achieve business objective.

JOB RESPONSIBILTIES:

- Define roadmap for achieving Business plan, Business Plan includes collection targets, profitability targets and other aspects of strategic business unit along with sales targets.

- Responsible as a leader in ensuring & guiding team on correct implementation strategies in achieving the desired targets as per Business Plan.

- Responsible for Network Trend Analysis, Network loss analysis & taking corrective action plan for network expansion.

- Business target achievement (Quantity & Value wise) & sales forecasting for the branches as per Business Plan.

- Educate team on gap between current profitability vs target profitability & assigning target in achieving the same.

- Proactively planning for liquidation of the ageing inventory

- Nurturing the relationship with the Key Channel & Service Partners

MARKET SHARE:

- Formulate strategies to increase counter share and market share by ensuring improvement year on year basis

MARKETING & COMPETITION TRACKING:

- Define strategy for new product introduction and conduct product performance review and failure study

- Drive regional marketing team in consultation with corporate marketing team on new product introduction & launch

- Monitor sales enhancement & BTL activities, Product display, ISD placement as per defined guidelines

- Track the competitor products and conduct product bench-marking exercise to provide specific inputs to support PP, Factory and R&D team in Product development.

SERVICE:

- Review service function periodically for better customer satisfaction

COLLECTION & OUTSTANDING:

- Review branch wise collection and outstanding and ensuring the outstanding amount is being collected within the timelines defined.

BILLING POINT & NETWORK EXPANSION:

- Monitor Sales distribution plan through Direct Dealer / Distributor's. Suggest Network Expansion, Correction & Channel Management strategies to team.

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