Star TV - Senior Manager - Network Analytics

Context:

We are central team that is applies analytics across platforms to derive consumer insights. These insights are shaping the decisions on consumer and content strategy on our subscription and freemium business on Disney+ hotstar. We are also responsible for tracking the network health and solving for overall network share growth on TV side.

Key Responsibilities:

- Build deeper understanding of consumer across TV and Digital platforms

- Query and mine the big data to identify patterns in consumption and profile

- Apply analytics to size growth opportunity and identify targets

- Build data driven insights that help actionable recommendations on content, programming, and scheduling

- Develop analytical approaches to the business problems

- Manage analytical resources with a single focus on drive consumer and content insights

- Present findings to the leadership and help drive insights backed narrative

Performance Measures:

- Actionable insights generated

- Subscription growth on Disney+ Hotstar

- Consumption growth (reach and engagement)

Qualification:

- MBA from premier B-School (with engineering, stats/maths background preferred)

- 5+ years of analytical experience

Knowledge and skills:

- Proficiency in querying language

- Proficiency in building dashboards (Tableau preferred)

- Expertise in data led storytelling

- Strong analytical skills to mine insights (Excel a bare minimum must)

- Strong interpersonal skills (Ability to manage business leadership level stakeholders)

- Ability to multi-task

- Comfortable in dealing with ambiguity and extract clarity

- Agility to turn around analytical outputs on a short notice