CONTEXT

The channel has set out to win a very wide and arguably the most complex set of audience. This roles requires developing business solutions, business strategy & manage business planning.

ABOUT THE ROLE

Developing business solutions, business strategy & manage business planning for the channel.

KEY RESPONSIBILITIES

- Mining and analyzing new data sets, such as Big Data & Unstructured rural data

- Identifying key consumer trends, based on viewership & macro socio-cultural-economic data

- Developing business solutions, such as building competitive advantage, developing content pipeline, FPC management, building reach across geographies & audience segments

- Business strategy & planning

- Revenue planning : servicing sales requirement, Developing advertiser communication strategy & Brand solutions

- Lead & own end to end On Air i.e. Content Scheduling, Ops & sustenance for all channels

PERFORMANCE MEASURES

- Effective Inventory utilization by optimizing runs & repeats usage

- 100% achievement of channel viewership target.

- Complete Onus of pilot testing for new concepts/shows.

- Constructive and timely feedback to Programming team on changing consumer/viewership trends

- Growth in channel viewership through effective weekly FPC planning

- Ensuring we adhere to and execute long term FPC plans

- Competition tracking and optimal promo planning for home channel

- Liaise with Media planning and Marketing teams to optimally plan Home Network and Cross Network promo inventory

QUALIFICATION

- Should be an MBA graduate with a minimum of 11-14 years of experience in Programming Strategy

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.