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Head - Recruitment at Star India Pvt Ltd
Views:467 Applications:28 Rec. Actions:Recruiter Actions:7
Star TV - Programming & Strategy Role - Star Maa (12-15 yrs)
- Develop a deep understanding of our target consumers.
- Follow and highlight macro trends on the consumer landscape and uncover consumer-level business drivers.
- Be the evangelist for consumer insight mining - Use quantitative like BARC, Zapr, Adex, Hotstar data and ad hoc studies plus conduct extensive qualitative & digital insight projects
- Blend the insights with data and make strategic content decisions to feed in to content making
- Build a scientific approach to the planning on the channel for FPC and promos
- Drive the day-to-day channel operation of FPC planning and promotion planning
PERFORMANCE MEASURES :
- Translating great insights to great strategy which results in real impact to the business.
- Providing strategic direction to drive outcomes including introducing new approaches, solutions and enabling technology.
- Market share
- Overall GRPs in each of the genres
- A glitch free execution of the processes
- Delivering ROI on promos and FPC plans
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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