Star TV - Manager/Senior Manager - On Air Promotions - Star Plus

KEY RESPONSIBILITIES:

- Have a good understanding of all the shows, characters & storylines

- Use shows, characters and storylines to determine a broad communication plan for the shows handled - launch / sustenance

- Work closely with the marketing & communication team to have synchronization in on air and off air branding.

- Work closely with the Research team to understand trends in viewership across channels; translate these into action points for OAP

- Analyze the brief to arrive at a communication plan bearing in mind objective, TG & consumer insights

- Have a good command over the Hindi language, along with the creative sense of handling edits and shoots.

- Ensure Dynamic workflow is handled smoothly without any glitches.

- Ensure translation of the above into high-impact promos (shoot based as well as edit based)

- Measure effectiveness of the promos through primary & secondary research

- Channel Branding - Promote channel, Preparation of Audio Visuals and marketing Presentations

- Campaign Management - Concept, Pre launches, shooting, Editing

- Responsible for the TRP's

- Be responsible in handling a team of individuals and creatively nurture their talent to suit the business needs of the channel

PERFORMANCE MEASURES :

1. Quality input provided

2. Turn around time

QUALIFICATION - Experience of minimum 7-8 years in on air promotions / creating TVCs

- Diploma in TV and production preferred

- Should have strong graphics sense

KNOWLEDGE AND SKILLS - Ability to handle all shoot breakdowns

- Should have strong graphics sense

- Effective team handling

PERSONAL ATTRIBUTES - Excellent communication, persuasion & negotiation skills.