Head - Talent Acquisition at Star India Pvt. Ltd.
Views:2177 Applications:285 Rec. Actions:Recruiter Actions:0
Star TV - Manager/Senior Manager - Business Analysis & Strategy - Hindi Movies Channel Portfolio (5-8 yrs)
ABOUT THE ROLE : The role is for a Business Analyst & Strategy Lead within the Hindi Movie Channels Portfolio
The role demands a person who is an Insights generator & Solutions provider. The role demands mentorship the channel & business teams in the areas of :
1. Audience Management & Consumer Insights
2. Content Acquisition & Programming Strategy
3. Assist Marketing & Communications
4. Drive effective Distribution decisions
5. Build expertise on Business Development & future proofing the business
Job Description :
KEY RESPONSIBILITIES :
Audience Management :
- To ensure constant engagement with audiences & helping the channel teams gauge the pulse of the TV viewer through :
- Consumer insights drawn from various data sources (qualitative & quantitative) including BARC
- Identifying trends in audience behavior & predict changes
- Constant Evaluation of business decisions - both Macro & Micro
- Environmental scanning & competition tracking to build a robust business intelligence system
Content Acquisition & Programming Strategy :
- To ensure that the content & its playout is in sync with the current consumer expectations
- Analyzing Box-office, Social Media & TV trends to ascertain the most effective content options
- Build cost-benefit models to ensure that the acquisitions are keeping the business intent
- Liaison with various stakeholders to ensure the smooth operation of the entire acquisition cycle
- Help Product Managers in developing optimal Slotting, Inventory & Break Strategies
- Create a robust prediction tool to ensure consistency in channel deliveries
Marketing & Communications :
- Constant sharing of Audience Insights & inputs into Overall Brand Strategy
- Inputs into Media Planning & Buying, Market Prioritization, Communication Strategy (On-Air & Off-Air) for sustenance as well as impact properties throughout the year
Distribution :
- Constant communication with Distribution Teams on Consumption & environmental changes across key markets and service providers for each of the portfolio channels.
- Build expertise on Business Development & future proofing the business: Help build a long-term business which keeps with the times:
- Studying & building business models, identifying opportunities to expand within & outside the scope of business
Reporting Structure :
- Report to the SVP, Programming, Acquisition & Consumer Strategy
- An existing team of 5 members reporting to the role & growing
QUALIFICATION :
- Up to 5-8 years of experience in either television, digital media, media planning/buying, business strategy, consumer research or analytics
- Business degree from a reputed institute
KNOWLEDGE AND SKILLS :
- A problem solver willing to take ownership, initiative and is highly accountable, action-oriented and assertive.
- Should be able to adapt to the ever-dynamic business environment.
PERSONAL ATTRIBUTES :
- Excellent communication & presentation skills
- Superior Team management & Leadership skills
- Business wherewithal
- Highly result oriented
- Self-motivated & Driven
- Well organized, Well planned, Well informed & Well read
Salary Offered : 10-20 LPA