ABOUT THE ROLE : The role is for a Business Analyst & Strategy Lead within the Hindi Movie Channels Portfolio

The role demands a person who is an Insights generator & Solutions provider. The role demands mentorship the channel & business teams in the areas of :

1. Audience Management & Consumer Insights

2. Content Acquisition & Programming Strategy

3. Assist Marketing & Communications

4. Drive effective Distribution decisions

5. Build expertise on Business Development & future proofing the business

Job Description :

KEY RESPONSIBILITIES :

Audience Management :

- To ensure constant engagement with audiences & helping the channel teams gauge the pulse of the TV viewer through :

- Consumer insights drawn from various data sources (qualitative & quantitative) including BARC

- Identifying trends in audience behavior & predict changes

- Constant Evaluation of business decisions - both Macro & Micro

- Environmental scanning & competition tracking to build a robust business intelligence system

Content Acquisition & Programming Strategy :

- To ensure that the content & its playout is in sync with the current consumer expectations

- Analyzing Box-office, Social Media & TV trends to ascertain the most effective content options

- Build cost-benefit models to ensure that the acquisitions are keeping the business intent

- Liaison with various stakeholders to ensure the smooth operation of the entire acquisition cycle

- Help Product Managers in developing optimal Slotting, Inventory & Break Strategies

- Create a robust prediction tool to ensure consistency in channel deliveries

Marketing & Communications :

- Constant sharing of Audience Insights & inputs into Overall Brand Strategy

- Inputs into Media Planning & Buying, Market Prioritization, Communication Strategy (On-Air & Off-Air) for sustenance as well as impact properties throughout the year

Distribution :

- Constant communication with Distribution Teams on Consumption & environmental changes across key markets and service providers for each of the portfolio channels.

- Build expertise on Business Development & future proofing the business: Help build a long-term business which keeps with the times:

- Studying & building business models, identifying opportunities to expand within & outside the scope of business

Reporting Structure :

- Report to the SVP, Programming, Acquisition & Consumer Strategy

- An existing team of 5 members reporting to the role & growing

QUALIFICATION :

- Up to 5-8 years of experience in either television, digital media, media planning/buying, business strategy, consumer research or analytics

- Business degree from a reputed institute

KNOWLEDGE AND SKILLS :

- A problem solver willing to take ownership, initiative and is highly accountable, action-oriented and assertive.

- Should be able to adapt to the ever-dynamic business environment.

PERSONAL ATTRIBUTES :

- Excellent communication & presentation skills

- Superior Team management & Leadership skills

- Business wherewithal

- Highly result oriented

- Self-motivated & Driven

- Well organized, Well planned, Well informed & Well read

Salary Offered : 10-20 LPA