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17/08 Supriya Ahuja
Head - Recruitment at Star India Pvt Ltd

Views:500 Applications:105 Rec. Actions:Recruiter Actions:96

Star TV - Manager - Programming Strategy & Insights - Star Bharat (7-10 yrs)

Mumbai Job Code: 965343

CONTEXT :

- This position is a custodian for quantitative and qualitative research work for Star Bharat covering the gamut of research and strategic planning

KEY RESPONSIBILITIES :

- Using data to help create better content and improve show and channel performance. The data set is not restricted to TV data but Hotstar and other viewer tracking data

- Planning the channel FPC to ensure we deliver market share

- Analysing consumer feedback basis primary consumer research, accurately identify problem areas and provide sharp & actionable insights to the content and communication teams

- Use insights from consumer feedback and quantitative data sources to actively provide stimulus and strategic direction to the internal teams and other stakeholders

- Holding the GRP estimation and target setting for annual as well as quarterly planning

PERFORMANCE MEASURES :

- Identifying strategic levers for growing the viewership of the channel.

- Ownership of RODP goals.

- Number of sharp and actionable insights that were provided to business that aided strategic decisions (launch, sustenance, and communication turnaround)

- Number of projects worked on and its long/ short term impact

QUALIFICATION :

- Post Graduate in Management

KNOWLEDGE AND SKILLS :

- Passion for data analysis in all forms

- Comfortable working with large volumes of data

- Experience of Big data will be a plus

- Deep consumer understanding- an innate interest in people

- Passion for Hindi content

PERSONAL ATTRIBUTES :

- Curious, articulate, passionate, meticulous, attention to detail, driven

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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