Star TV - Manager - Programming Strategy & Insights - Star Bharat

CONTEXT :

- This position is a custodian for quantitative and qualitative research work for Star Bharat covering the gamut of research and strategic planning

KEY RESPONSIBILITIES :

- Using data to help create better content and improve show and channel performance. The data set is not restricted to TV data but Hotstar and other viewer tracking data

- Planning the channel FPC to ensure we deliver market share

- Analysing consumer feedback basis primary consumer research, accurately identify problem areas and provide sharp & actionable insights to the content and communication teams

- Use insights from consumer feedback and quantitative data sources to actively provide stimulus and strategic direction to the internal teams and other stakeholders

- Holding the GRP estimation and target setting for annual as well as quarterly planning

PERFORMANCE MEASURES :

- Identifying strategic levers for growing the viewership of the channel.

- Ownership of RODP goals.

- Number of sharp and actionable insights that were provided to business that aided strategic decisions (launch, sustenance, and communication turnaround)

- Number of projects worked on and its long/ short term impact

QUALIFICATION :

- Post Graduate in Management

KNOWLEDGE AND SKILLS :

- Passion for data analysis in all forms

- Comfortable working with large volumes of data

- Experience of Big data will be a plus

- Deep consumer understanding- an innate interest in people

- Passion for Hindi content

PERSONAL ATTRIBUTES :

- Curious, articulate, passionate, meticulous, attention to detail, driven