Star TV - Manager - Marketing - Sports

Star TV - Manager Marketing Sports

- Proficiency of BENGALI language is a must

- Understanding of the Bengali speaking region and its demographics

- Someone who has built a category and constantly strengthened its position, especially in South region

- 6 to 9 years of marketing and brand management experience; driving ATL/BTL plans for a large brand which has created a considerable impact

- Experience in media industry is an added advantage

KEY RESPONSIBILITIES :

- Driving viewership (awareness, intention to watch) for Star Sports Bangla through disruptive and innovative communication strategy and marketing plans. This involves :

- Developing actionable insights into effective product, media and communication plans

- Leading diverse and multi-functional project teams to manage the end to end delivery of marketing plans for the different properties in a fast-paced and dynamic environment

- Developing breakthrough campaigns maximizing the brand awareness for Sports and Building the regional brand

- Working closely with Internal & External partners: Advertising agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, Bollywood studios

- Developing 360 degree digital and communication plans through collaboration with key stakeholders: Ad-sales teams, sales, key advertisers and the internal corporate communications team

- Collaboration with Sports federations and Government bodies

- Planning and managing yearly multi-crore budgets in paid media and Star owned media for large impact properties.

- Playing a pivotal role in the regional leadership team by providing strategic inputs for growth and working closely with other functions to co-create plans for regional growth of Star Sports