Star TV - Manager - Consumer Insights

Analyzing star sports channel performance and providing inputs based on consumer understanding on the following :

1) Business - Developing channel strategy: Understanding core TG, setting Targets,

2) Content - supporting development of content strategy with insights and sport specific inputs.

3) Communication - supporting communication strategy with communication specific inputs.

- Studying trends, markets, and specific TG's of the sport both on STAR Sports and competition.

- Handling commissioned research - qualitative or quantitative, dealing with research agencies

- Analyzing viewership trends and planning actionable inputs across programming and promotion

- Regular report on show health, character strength, awareness levels to aid marketing and programming team

- Quantitative & Qualitative : TAM Analysis ; Competitive Tracking, Positioning Testing & Consumer Connects

MBA with 6-8 yrs of experience in media research with interest in sports ( preferred: Exposure to Channels, Media planning Agency and TAM )

- Experience in Media planning or research function of Television / Broadcasters

- Ability to understand numbers and make informed choices

- Consumer insights and Research methodology knowledge preferable, but not a must