Star India has defined the Indian media landscape for over two decades and today is one of the country's leading media conglomerates, reaching approximately 650 million viewers a month across India and more than 100 other countries.

- Star generates 20,000 hours of content every year and broadcasts 40+ channels in 8 different.

- With over 50 channels, Star is the owner of multiple brands that consumers love and forms an indispensable part of their life.

- The incumbent's role is to drive the marketing analytics team supporting the Head of Brand and Marketing Strategy to derive the impact and ROMI of our marketing outlay.

Key Task :

- Use past marketing spend data to analyze effectiveness for campaigns

- Define hypothesis and build models to optimize media spends across BUs to maximize ROMI during initial budgets

Strategic Responsibilities :

- Understand TV viewership across different categories like GEC, Sports, Movies

- Category GRPs, Content mix, Media spends, SOE/SOV/SOM relations in GEC

- Launch and sustenance strategy

- Track learning through Channel, Show, distribution, promotion scorecards

- Hands on understanding of media softwares

- BARC, IRS, TGI, MAP

- Use all the possible internal data to evaluate ROI

- GRPs, monetized value, Awareness, Media mix, market wise input, channel strengths

- Work with BUs (Business Units) to understand their marketing concerns and deliver on insights

- Create dashboards, formats, to keep a track of various metrics and set new principles and share with BUs.

- Get media agency to work on a Quarterly Business review from competition Spends perspective.

- Create and maintain database across functions that can help look at macro trends over a period of time. Should be comfortable or be open to understand newer tools like DAX and Facebook audience insights tool.

- Interact with Finance teams on understanding how each of the BU is spending and how the trend is changing

- Relationship and project Management

- Partner with key internal marketing and other cross-functional teams to build and develop strategic media solutions, aligning to corporate priorities

- Work closely with Agencies, liaise across cross functional teams to align on media strategy

Performance Measures :

- Share quarterly report on media Spends and ROI at network level

- Track ROI at show/channel level and share learning with business teams

- Create repository of data and use systems/IT's help to use it more creatively

- Create dashboards for top management

- Create set of 10-15 slides which can be shared with top management on top priorities, brand health,

ROI learning and POV on way forward

Qualification :

MBA : Marketing from a reputed institute with 9-12 years of experience in media strategy and analytics

- Passionate about numbers, data.

- Media & Marketing Mix Modeling

- Ability to see patterns in numbers

- The role requires high problem solving ability and analytical mind. The incumbent should be comfortable with a lot of action and has the ability to handle multiple issues/activities

- Experience with New media and digital, and familiarity with digital media tools

Personal Attributes :

- High energy, Assertive and to be able to deal with multiple stakeholders, comfortable with a lot of focus from top management

- Strong communication skills - ability to gain alignment & problem-solve collaboratively to achieve goals

- Creative thinker that can drive & participate in idea exploration

- Adaptable and responsive; able to perform in a fast-paced, rapidly changing environment

- Takes initiative - to generate ideas to drive business and contribute to organizational effectiveness

- Results-oriented - Strives to achieve success metrics; get the right solution for the customer & company

- Leads cross-functional teams from strategic planning through successful execution

- Achieves organizational alignment & resources with minimal managerial oversight

- Demonstrates integrity, maturity and a constructive approach to challenges

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