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13/02 Supriya Ahuja
Head - Talent Acquisition at Star India Pvt. Ltd.

Views:2747 Applications:186 Rec. Actions:Recruiter Actions:161

Star TV - Lead - Consumer Insights & Research (12-15 yrs)

Kolkata Job Code: 541246

STAR India has defined India's broadcast media for the last two decades and is today one of the leading, pan India, media and entertainment conglomerates.


The STAR India broadcasts 35 channels in 7 languages, which reach 600 million viewers every week across India and 100 other countries. Its channel portfolio includes Star Plus, India's No. 1, General Entertainment Channel, Star Gold, Channel [V], Star World, Star Movies, Star Utsav, Life OK, Movies OK, amongst others. STAR India has a leading presence in regional broadcasting and operates 7 regional channels through its group companies which include Star Jalsha, Star Pravah, Asianet Plus, Asianet Movies, Suvarna and Star Vijay.

The network also owns the rights to BCCI cricket matches through March 2018 and through the recent acquisition of Disney's stake in ESPN Star Sports, now operates popular sports channels STAR Sports, STAR Cricket, ESPN, ESPN HD and STAR Cricket HD.

Star India is a wholly owned subsidiary of 21st Century Fox

About the Role:

Analyzing channel performance and providing inputs based on consumer understanding on the following:

- Studying trends, markets, specific target group and competitor analysis.

- Handling commissioned research - qualitative or quantitative, dealing with research agencies

- Analyzing viewership trends and planning actionable inputs across programming and promotion

- Regular report on show health, character strength, awareness levels to aid marketing and programming team

Requirements:

- MBA with 12-15 yrs of experience in consumer/media research

- Mix of agency and client experience preferred. Fluency in Bengali is highly preferred.

Personal Attributes:

- Good communication and analytical skills

- Team skills

- Leadership Quality

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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