Star TV - Lead - Brand Strategy - IIM/ISB/FMS/SP Jain

The incumbent's role is to drive the brand agenda for the Network Brand, and the various channel brands where applicable.

KEY RESPONSIBILITIES :

- Thought partner for defining the brand blueprint for the network & its business units (BU)

- Experienced in Insights generation through Quantitative & Qualitative research

- Experienced in Brand tracking

- Develop and align portfolio/brand/campaign strategy and align the same with BU's

- Liaison with creative teams to deliver Integrated Marketing Campaigns

- Serve as a resource for creative teams to develop insight from opportunity identification to delivering the experience.

- Creating insight led positioning, strategy and content strategy for the various businesses of Star India.

- Drive information gathering and filtering, providing valuable business and customer insight regarding trends, behavioral shifts, attitudinal dynamics of the category & marketplace

QUALIFICATION :

- MBA or equivalent from Tier I school (Mandatory, ie IIMs, ISB, FMS, SPJAIN)

- 7-9 Years of experience in brand planning in Advertising Agencies, Brand Consulting, Brand Heads in reputed organizations