Upgrade to Pro Member
Head - Recruitment at Star India Pvt Ltd
Views:10144 Applications:167 Rec. Actions:Recruiter Actions:131
Star TV - Data Analysis Lead (12-16 yrs)
ABOUT THE ROLE
Use big data capability and data analysis techniques to recommend the best for business and thereby predict and influence business outcomes.
KEY RESPONSIBILITIES
- Develop fine-grain customer segmentation based on behavioral, transactional, social and other data analysis
- Develop a road map for Consumer Retention & Churn Management in order to achieve retention KPIs
- Use data trends to recommend strategies for customer acquisition and retention
- Analyze text-based data like email content and social media updates to glean user and customer sentiment.
- Suggest targeted products, services and action items to users based on analysis of past buying behavior and other data.
- Forecast demand for products and services to ensure we are ahead of the curve
- Identify and work with the right kind of analytics firms to drive the best analysis for the business
QUALIFICATION
Post Graduate degree or equivalent, preferably in Business Administration/Statistics/Operational Research/Mathematics
EXPERIENCE AND SKILLS
- 12+ years of professional experience in Business Intelligence/Data Analytics/Modelling in a consumer driven digital company
- Proven experience of working on large, complex, multi-dimensional dataset using a variety of programming tools such as R, Python, SQL. Experience in Big Data technologies is a big plus.
- Experience in using data visualization tools like Tableau, Omniture/Mixed Panel
- Familiar with digital campaign management and reporting tools
- Strong knowledge of digital media, current international trends in media consumption, marketing opportunities
PERSONAL ATTRIBUTES:
- Strong organizational and interpersonal skills, including ability to work effectively within a team and a fast-paced dynamic business environment
- Creative thinker focused on driving best solutions for business
- Agile and comfortable in managing flux
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
2-Step Verification - Action Required
We've updated our security procedures!
Your privacy and security are important to us. We've recently updated our security measures to make iimjobs.com safer and more secure for you. This change requires you to reset your password.
Please reset your password using the link sent to your email. If you did not receive any email, please check your spam folder..
