MBA from top-tier B-school

- 4 - 6 years of core marketing/brand experience & experience in driving ATL/BTL plans for large national brands

- The role is a team member position handling strategy & marketing plans for Cricket - IPL and ICC events. Focus will be to grow viewership of the event on TV and to deepen engagement with light, medium and heavy consumers of the sport/event. The role will also oversee marketing efforts to recruit new viewers into the fold of the sport/event.

KEY RESPONSIBILITIES

- Data Analysis: Assimilating and analyzing viewership trends, triggers & barriers for viewership for each property/event & ratifying different hypothesis basis the data analysis with the help of primary or secondary research where applicable

- Insight development: Developing actionable insights into effective product, media and communication plans

- Goal Setting: Developing and aligning the key goals for the marketing task ranging from awareness targets, reach targets and viewership targets (TVR/Consumption)

Planning & Project management:

- Planning and executing marketing plans for the key properties

- Working with diverse and multi-functional project teams to manage the end to end delivery of marketing plans for the different properties

- Managing the timelines for the individual plans and ensuring effective delivery as per the aligned plans

Marketing Communications:

- Developing clear briefs for the various properties/events as per the aligned goals/deliverables

- Briefing the internal & external teams and clearly articulating the expectations, insights & potential campaign spaces

- Aligning the approach & finalization of the marketing communication plan (which should cover own media, paid media, digital, social & programming) for the event

- Driving the execution of individual plans along with a clear cascade plan which captures the on-air dates for all the different tactical elements of the marketing plan

Campaign execution:

- Working closely with Internal & External partners: Advertising agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, Bollywood studios

- Developing 360 degree digital and communication plans through collaboration with key stakeholders: programming/content, ad-sales, distribution & internal corporate communications team

- Assisting in planning and managing yearly multi-crore budgets in paid media and Star owned media for large impact properties

- Project tracking & review: Tracking the deliverables against the aligned goals/targets and crystallizing action points to be corrected in the next event