The Hindi movies business is one of the largest portfolios within the Star Network and our flagship channel Star Gold is the market leader in the category. We are the home of world television premiers and key superstars of Bollywood. Our portfolio also includes Star Gold 2, which is the leader the tier 2 Hindi movie channels. We also have Star Utsav Movies which is one of the top 3 Hindi movie channels in the freedish segment

To act as the custodian for the Hindi Movie Channels. He/She will be a Solutions Provider & his/her insight shall guide the channel teams in the areas of :

- Audience Management

- Content Strategy

- Marketing & Communications

- Audience Management: To ensure constant engagement with audiences & helping the channel teams gauge the pulse of the TV viewer through

- Track and analyze weekly and long-term viewership patterns to identify trends to help grow the channel

- Macro & Micro Analysis as per business requirement

- Use of BARC as well as other data sources to have a 360-degree view of the genre

- Track closure of actionable with relevant stakeholders and carry out post-evaluation

- Content Strategy: To ensure the content teams are in sync with the current consumer

- Help Product Managers in developing optimal Sscheduling, Inventory & Break Strategies

- Marketing & Communications: Constant sharing of Audience Insights & inputs into Overall Brand Strategy

- Inputs into Media Planning & Buying, Market Prioritization, Communication Strategy (On-Air & Off-Air) for sustenance as well as impact properties throughout the year

- Since the role has direct influence on Business, the performance measures will be directly linked to channel performance - Viewership & Revenue.

- Up to 7-10 years of experience overall

- Strong knowledge of Excel & Power-point

- 3-5 years of experience in consulting, media or strategy

- Preferably, knowledge of BARC terminology and software

- Excellent Communication & Presentation Skills

- Strong Relationships Management skills

- Advance knowledge of Office Automations

- Basic understanding Market Research and Data Analytics techniques

- Highly result oriented

- Well organized, Immaculate planner

- Well informed & Well read, Business wherewithal

- Self-motivated, Self-Driven, Smart

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