Context: The role is a team member position handling strategy & marketing plans for Cricket - IPL and ICC events. Focus will be to grow viewership of the event on TV and to deepen engagement with light, medium and heavy consumers of the sport/event. The role will also oversee marketing efforts to recruit new viewers into the fold of the sport/event. Key Responsibilities: - Data Analysis: Assimilating and analyzing viewership trends, triggers & barriers for viewership for each property/event & ratifying different hypothesis basis the data analysis with the help of primary or secondary research where applicable - Insight development: Developing actionable insights into effective product, media and communication plans - Goal Setting: Developing and aligning the key goals for the marketing task ranging from awareness targets, reach targets and viewership targets (TVR/Consumption) - Planning & Project management: - Planning and executing marketing plans for the key properties - Working with diverse and multi-functional project teams to manage the end to end delivery of marketing plans for the different properties - Managing the timelines for the individual plans and ensuring effective delivery as per the aligned plans - Marketing Communications: - Developing clear briefs for the various properties/events as per the aligned goals/deliverables - Briefing the internal & external teams and clearly articulating the expectations, insights & potential campaign spaces - Aligning the approach & finalization of the marketing communication plan (which should cover own media, paid media, digital, social & programming) for the event - Driving the execution of individual plans along with a clear cascade plan which captures the on-air dates for all the different tactical elements of the marketing plan - Campaign execution: - Working closely with Internal & External partners: Advertising agencies, media planners and media partners (Radio/Print/TV channels), research agencies, activation agencies, social and digital agencies, production houses/partners, Bollywood studios - Developing 360 degree digital and communication plans through collaboration with key stakeholders: programming/content, ad-sales, distribution & internal corporate communications team - Assisting in planning and managing yearly multi-crore budgets in paid media and Star owned media for large impact properties - Project tracking & review: Tracking the deliverables against the aligned goals/targets and crystallizing action point`s to be corrected in the next event Performance Measures: - Viewership targets, ideation and innovation and cross functional collaboration Qualifications: - MBA from top-tier B-school - 2 - 4 years of core marketing/brand experience & experience in driving ATL/BTL plans for large national brands Personal Attributes: Non-rejector of sports

Mumbai

Star TV - Assistant Manager/Manager - Marketing - Cricket Segment - IIM/ISB/MDI/FMS 

Star TV - Assistant Manager/Manager - Marketing - Cricket Segment - IIM/ISB/MDI/FMS  ,Job Description for Star TV - Assistant Manager/Manager - Marketing - Cricket Segment - IIM/ISB/MDI/FMS  in Star India Pvt Ltd in  Mumbai for (2-6) years of experience. Apply Now!

Job Description for Star TV - Assistant Manager/Manager - Marketing - Cricket Segment - IIM/ISB/MDI/FMS  in Star India Pvt Ltd in  Mumbai for (2-6) years of experience. Apply Now!