Star TV - Assistant Manager/Manager - Marketing

- Proficiency in Bengali is a must -

Qualification: MBA marketing with 6 to 10 yrs work experience

- To be in charge of show launches and brand building efforts through ATL and BTL communication

- Planning, brand building & analysis of the Brand. eg: Star Jalsha & shows under the same umbrella

- Responsible for show- launch related communication (both On Air & Off Air)

- To involve into concept testing along with the Programming and Research team to understand the show and execute communication aligned to the show.

- To work along with Consumer Insights team to firm up FPC for the channel

- Work closely with the On-Air Promotion team to ensure consistency of creatives in all the communication

- Ground activation & events

- Communicate with PR on the key points / highlights of the show

- Plan & manage communication budgets

- Plan for Launch, communication and sustenance of the show

- Analyzing channel performance closely based on BARC, and making recommendations to programming with the aim to boost channel Ratings

- Interact on a broad level with internal customers - Sales, Programming & Distribution & External customers - Ad agencies, PR agencies