Star TV - Assistant Manager/Manager - Brand Marketing

Qualifications (MUST): MBA-marketing with 6-9 yrs work experience preferably from FMCG/ Creative Agency

- Drive brand initiatives for a leading Hindi GEC and manage end to end execution for brand projects

- Drive brand initiatives and bring the brand philosophy to life through right apertures

- Manage end to end execution for brand projects including creative development, media rollout and result measurement

- Develop sharp consumer insights to give shape to brand communication

- Monitor & chase brand consistency across mediums w.r.t Look, Feel & Tonality

- Work closely with Research and Strategy team to arrive at key insights that can help the Brand

- Develop & Rollout campaigns in stringent and dynamic timelines

- Think out of box solutions and drive innovations with a fresh perspective

- Build strategic partnerships and drive agency relationships

- Track consumer trends to ensure brand positioning relevance in different markets and TGs

- Create consumer-insight frameworks to arrive at right propositions and sharp briefs

Required:

- Has experience across FMCG &/or Creative Agency

- Understands brand development process and has strong hold on consumer insights

- Has handled or been a part of mass category brands