Star TV - Assistant Manager - Channel Marketing - IIM/ISB/MDI/FMS

ABOUT THE ROLE: Plans, develops and directs marketing efforts for Hindi & English Movies and English GEC Channels

Planning :

- Responsible for Integrated Marketing campaigns across the Hindi & English movies and GEC cluster

- Managing multiple projects (Across channels) by setting clear measurable goals to execution and post campaign analysis to measure ROI

- Driving digital as a key Marketing tool to drive engagement and brand love

- Coordinate and manage key internal & external stakeholders - Sales, Programming & Distribution & External customers - PR and Digital agencies.

- Competition analysis and providing intel to the team

- Analyze marketing campaigns closely based on BARC performance and making recommendations to the team as learnings

- Partner to PRS/sales team for sponsorship pitches and monetization led brand integration ideas (CMFs, etc.)

Communications :

- Brief and generate quality output from On-Air Promotion team and ensure consistency in all brand communication

- Involved in ideation, responsible for supporting new concept creation and development of new Ideas

Distribution :

- Manage Distribution KRAs related to channel reach (AOP vs. on-ground realities) to ensure that channel reach is competitive

- Drive distribution marketing campaigns - awareness and conversions

Research :

- Create and brief agencies on Qual/Quant consumer studies as per requirements

Reporting/MIS:

- Budget Management with timely reporting

- Adhering to company processes and ensure zero deviations

- Liaising with support functions to manage processes in time i.e. commercial/finance/legal

- Weekly channel performance viz., reach and ratings

- Advanced project management skills - thorough planning and efficient execution of campaigns

- Creative conceptualization capabilities

- Ability to lead agencies to plan and execute campaigns on time with strong metrics of campaign evaluations in pre and post phases

- ROI through reach and engagement for spends

- Generating revenue led concepts for better monetization

- Innovative inputs for campaigns and successful rollout

- Increase in follower base and engagement rate across social media platforms

- MBA with 4-6 year's work experience from a premium Business School

- Preferably from the television industry

- Very Strong Project management skills with aggressive planning and timely execution

- Multi- tasking on campaigns across brands

- Digitally savvy with a strong understanding of the social media platforms

- Creatively driven with a hold on operations

- Strong understanding of marketing fundamentals, strategy and best practices

- Ability to collaborate with agencies and other teams to get the job done

- Good writing skills

- Attention to detail

- Works independently with high-level of autonomy and trust is a must-have to succeed in this role

- Ownership attitude

- Excellent communication (especially written) & Interpersonal skills

- Innovative & Hard working

- People skills & networking (ability to collaborate and get work done)

- High degree of comfort in working with ambiguity

- Pleasant and positive demeanor