Manager - HR at Stanza Living
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Stanza Living - Manager - Performance Marketing (3-5 yrs)
Stanza Living is transforming student housing in India with our high-quality, tech-enabled and experience-focused proposition that enables students to thrive, engage and grow. Our industry-first, full-stack business model focuses on designing co-living spaces and tailoring our services to suit the distinct lifestyle of students.
Job Description
- Plan and execute lead gen campaigns across digital platforms, delivering on customer acquisition targets
- Track and publish performance of the campaigns, and assess against targets (CPL, CPA, etc.)
- Optimize campaigns based on the trends and insights observed
- Liaise with Sales, Ops and other partner teams to understand the target market, consumer, competition
- Collaborate with internal teams to develop optimized landing pages
- Leverage data extensively in order to maximize ROL on the campaign spends
- Keep abreast with evolving digital marketing landscape, and adopt relevant developments internally
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