StanPlus - Manager - Performance Marketing (4-10 yrs)
Job Description :
- Implement Strategies (Branding / Marketing) consistent with the overall goals & objectives of the business taking into confidence the brand principles.
- Should have hands-on experience in digital marketing(SEO, Google Analytics, Google ads)
- Execution of: Brand/Product Campaigns (ATL & BTL), Launches, Re-Launches, Contests, Reader Connect initiatives, Events & Promotions. (Preferable).
- Internal & External: social media marketing (hands-on with google analytics, google ads, SEO marketing).
- Market Research & Analysis periodic surveys to monitor/analyze: Brand Health Track / Product developments - specific to business needs & markets.
- Develop, plan, implement & evaluate Reader Connect Campaigns(online campaigns for FB & Youtube) & Engagements.
- Manage B2B communication including Advertisers/Clients, Ad agencies & Regional communities.
- Conceptualize, design, and develop content, editing & production of the In-house Magazine in regional languages & CSR Newsletter.
Must-Have Qualifications:
- A minimum of 4 years of experience in the relevant job role
- PG in Marketing / Mass Communication / Media from tier 1 and tier 2 Universities
- Should have hands-on experience in Paid/Performance Marketing)
- Should have hands-on experience in Branding BTL activities.
- Should be from a Healthcare background or have worked in Healthcare Brand or Startup
- A very good understanding of brand and media communication strategies and principles. Has experience in implementing a 360-degree brand and media communication strategy in the healthcare domain (hospital, diagnostics, pharma e-commerce)
- Having experience in on-ground implementation of media, branding, and communication activations encompassing ATL, BTL, OOH, and Digital for major launches and marketing campaigns
- Strong logical, analytical, and problem-solving skills. Good team player.
- Excellent communication skills - written and verbal. Versatile, dynamic, curious.
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