Sr Mgr - CRM & Alliances - Retail

Senior Manager - CRM & Alliances

Location : Bangalore

Company : Leading MNC Retail - Corporate Office

Qualification : MBA & Equivalent

Total Work Exp : 9-15 Yrs

CTC : 12-20 LPA

Please share your CV after fully evaluating the JOB Description shared .

KEY RESPONSIBILITIES

Loyalty Programs

- Manage the CRM system to support the Inner Circle program and provide reports for consumer tracking

- Hardcore knowledge of MS Excel- Suitably handled MIS for regional brands / teams.

- Plan and initiate marketing strategies within budgets to ‘increase the TIC contribution”

- Visit stores for customer interaction, understand current trends and international practices in branding and introduce cost effective initiatives

- Aid retail operations through qualitative and quantitative consumer research (customer interviews, data analytics)

- Deploy strong data analytics program to aid concepts achieve their business objectives.

- Leverage data analytics to conduct catchment analytics to maximize store footfalls

- Ensure accuracy of data and constant updation

- Coordination on the Feedback mechanism process & inter department team for smooth functioning of TIC program.

Alliances:-

- Manage brand visibility and awareness by integrating TIC program with national brands building strong B2B initiatives and increased revenues & Footfalls.

- Building strong alliances with FMCG/ Hospitality/ Entertainment partners.

- Build a strong consumer engagement plan to increase frequency of customer visits and their spend

- Knowledge about the psychogrpahic profile of customers and plan activation on the loyalty program me.

Please share your CV on the Email ID

Twitter : @sanjuspeaks