Sr Creative Director - Advertising

We have an opening for the position of “Senior Creative Director (Copy)" for a top-notch advertising agency.

Job Title: Senior Creative Director (Copy)

Experience required: At least 5-12 years

Location: Chennai & Kolkata

Compensation: Salary commensurate with experience

Responsibilities:

The creative director is responsible for the creative output of the company, with oversight of the creative team and creative processes, the ideation, presentation and execution of client branding and marketing communications campaigns; the profitability and creative quality of client projects, and the operational readiness of the creative team, all in fulfilment of the brand promise to the clients, including:

- Directing the creative function so that the environment, culture, team, capabilities, tools, process, expectations, work style and other elements support the strategic goals and brand of Optima

- Ensuring that the creative product remains leading edge and ahead of the competition

- Ensuring that the high quality of creative and production is upheld, maintaining consistently high standards for him/herself and others on the team

- Delivering strategic communication solutions that helps the clients attain their marketing and communications objectives

- Listening, asking, hearing, prioritizing and translating client situation, marketing goals and information into strategic brand concepts, voice, messages and rationales

- Collaborating and contributing to the creative process as a leader of a creative team, and as a member of the account team

- Ensuring that the creative function operates in an efficient, profitable manner

- Co-leading the unified creative/account management process in order to execute on client projects

- Writing and presenting cohesive and persuasive rationales for campaign approaches

- Leading the unified process of marketing/concept/design and post-production execution

- Leading the unified process of marketing/concept/design and interactive / web /video/motion graphics

- Ensuring the professional development and readiness of the creative team

- Managing the evolution of the agency’s technology needs and marketing technology and digital marketing capabilities.

- Assure that timely and informative communication takes place between the creative function and the partners, account team and clients

- Contribute to the strategic and creative development of the agency’s marketing and branding efforts for new business development

- Ensure self and staff development in web-based and interactive marketing capabilities

Functional Competencies:

- Superior leadership and collaboration skills

- Superior problem solving and decision-making skills

- Excellence in managing and motivating staff

- Excellent communication and persuasion skills

- Superior understanding of advertising and marketing principles

- Superior understanding of Marcom strategies and tactics, including technologies.

- Demonstrated talent for high-calibre creative concepting and writing

- Ability to judge creative concepts and copy, and clearly communicate creative direction to others

- Thorough understanding of clients and their business/industry

- Excellent presentation skills

- Thorough understanding of art direction

- Thorough understanding of on and offline marcom elements production

- Excellent communication, planning, time-management and follow-through skills

- Excellent knowledge of InDesign

- Working knowledge of Microsoft Office

Experience in handling skincare brands like Ponds, Olay, Dove, L’Oreal, etc. will be an added advantage.

If you are interested in the role, please mail an updated copy of your resume in Word format with the following details to madhurima@hr-central.org

1. Current CTC:
2. Expected CTC:
3. Notice Period:
4. Reasons for Change:
5. Preferred Location:

Madhurima Ghose
8146994560