Square Yards - Brand Manager

Key Contributions of the Job Role:

- The role is responsible for co-creating, devising and implementing the Brand strategy of Square and market positioning of its products

- The role is to execute the planned strategy for marketing & brand communications of the organization by creating communication across media, managing the media planning & buying and innovating consistently.

- To effectively and efficiently utilizing the Advertising & Promotions budget. Other duties include brand activation initiatives, events and promotions and driving the brand track scores.

- Design game changing approach from Brand MIBL that overcome trade-offs and meet both short and long term objectives.

Job Responsibilities:

- To co-create and execute the long term and the short term Brand strategy

- Shape and communicate Square Yards vision and mission

- Creating go-to marketing strategies to build the brand

- Establish the brand positioning, value proposition basis the consumer and business insights

- Own the development and messaging of the brand narrative and voice

- Translate brand elements into plans and go-to-market strategies

- Lead creative development as per the short term and long term brand strategy

- Define and manage the brand communication strategy using a variety of media

Manage and develop the agencies

- Ensure maintenance of high standards of quality in marketing communications

- Ensure a consistent brand experience across product/business and other areas of representation

- Develop Annual Plans & Budgeting for the brand and monitors the expenditure.

- Proven track record of steering Marketing communications and Strategic Brand management function.

- Competition tracking

Experience:

Having 5+ Years and above experience in Strategic Brand management initiatives

Functional Skills and Knowledge:

- Ability to benchmark and improve internal and external communications

- Excellent understanding of the full marketing mix

- Knowledge of both offline and digital marketing

- Strong analytical skills partnered with a creative mind