Sprinto - Field Marketing Lead

What is Sprinto?

Sprinto is an early stage SaaS startup, working in the information security "compliance" space. This is a flourishing area, but has not seen any innovation in the last couple of decades. Thanks to some macro-changes, we think the space is ripe for a startup to become a market leader. Our job as founders and founding engineers is to ensure that Sprinto has a shot at this opportunity.

Why should this excite you?

- Take your career to the next level by increasing your skill set and make yourself more versatile as a professional down the line

- Operate autonomously, be an executor, and be able to drive excitement and growth across partners

- Shape the future of B2B SaaS Partnerships with YOUR innovative ideas

- Enjoy a strong compensation package. Money, benefits - the works.

- Make an early impact on one of the most promising, high growth SaaS startups in Bangalore.

Why work with us?

- The dream: Long term success for Sprinto would mean that we have fundamentally changed the way businesses achieve in formation security. It's an opportunity to put a dent in the universe! The next decade is bound to see a few Indian SaaS unicorns and Sprinto would be one of them

- The team: They say what matters most is who you work with. We are very fortunate to have a top-class founding/early team at Sprinto. Not only do we have second time founders building Sprinto, but also each of the founding team members bring with them over a decade of experience in building teams and scaling businesses

- The opportunity: You get an opportunity to play a high impact role in the early stages of the company. At Sprinto, we aren't satisfied with being just a large/successful company. As aspiring category leaders, we also offer generous stock options. While all early stage startups offer stock options, not all of them are same.

- Last but not least, Sprinto is backed by top-notch investors like Elevation, Accel and Blume. And we're growing fast! (we've grown 100% Quarter on Quarter since launch)

Responsibilities

- Hire, train, coach, and lead a field marketing team with a global presence

- Define field marketing needs in partnership with sales, product, growth and marketing teams' leadership on territory planning and regional sales support

- Ensure field marketing adheres to global brand marketing standards, and is aligned to product marketing strategy

- Ensure our global channel marketing strategy can be effectively deployed regionally by enabling our resellers with campaign components and guidelines

- Help global marketing functions refine their strategy based on regional feedback

- Set the standard for effective account-based marketing practices, worldwide, and ensure it is documented and updated in our handbook

- Set the standard to ensure effective collaboration across marketing and sales roles for regional campaign execution, and document those standards in our handbook

- Improve field marketing campaign efficiency in terms of ROI and CAC:LTV

- Ensure key regions have agency support for translating and regionalizing corporate marketing content

- Be an advocate for the sales department and help the rest of the marketing department understand their priorities.

- Ensure field marketing contributes productively to the quarterly business reviews of the sales team they support.

Requirements and skills

- 4+ years of marketing experience along with 3+ years experience in managing a team

- Past experience in building Field Marketing as an acquisition channel from the ground up at a high growth startup

- Effective collaboration and coordination across internal and external stakeholders through strong communication skills

- Ability to empathize with the needs and experiences of IT leaders, IT ops practitioners, and developers.

- Extremely detail-oriented and organized, and able to meet deadlines

- A passion and strong understanding of SaaS markets and/or information security tools

- Strong understanding of marketing SaaS products across territories

- Experience with supporting both sales and channel sales teams directly