SplashLearn - Copy/Content Writer - MICA/ISB/XLRI/IIM/FMS/LSR

What are we looking for: Role

If you're a passionate problem solver who gets a kick out of creating rewarding learning experiences for an audience as diverse as ours (read kids - can't read, can't click on a small button and won't sit straight during a user testing session and their ever possessive parents and ambitious teachers!), we might just have a career-changing opportunity waiting for you.

We are looking for a highly creative copywriter with stellar writing skills and a conversion-focused approach to pen copy and conceptualize campaigns consistent with the organization's goals.

What you- ll do: Core Responsibilities

- Understand the core message, its target audience, and the opportunities and constraints of the platform (social media, informational or promotional emails, in-product messages, etc.) the message will be communicated through.

- Conduct product and market research to understand product features, audience's pain points, and the language they use to describe their needs and problems.

- Brainstorm pitch, visual and copy ideas with the other members of the product and creative team.

- Present initial ideas covering a variety of communication themes.

- Create crisp, effective copy that resonates with the brand voice and the visual language of the communication piece, while adhering to the text specifications of different media.

- Revise copy based on internal feedback and copy performance.

- Ensure factual and grammatical accuracy in all copywriting.

- Analyze copy performance, draw meaningful insights and incorporate learnings.

- Stay up-to-date with the latest trends and adapt them to come up with fresh copy ideas.

- Work proactively and closely with other teams to ensure consistency in communication

Qualifications and Skills

- At least 3 years of experience as a copywriter for B2B / B2C in an advertising or digital agency environment, including experience in social media and product copywriting.

- Exceptional writing skills with the ability to write in a range of voices and styles

- Bachelor- s/Master's degree in mass communication, English literature or design/creative studies from Tier-1 Colleges preferred

- Strong conceptual skills and expertise in typography and use of photography.

Note:

Please share your resume alongwith your sample work/porfolio link/creative writeups.