Senior Consultant at Marketscope
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Specialist - Search Engine Optimization - IT (2-8 yrs)
Job Description :
- Minimum 2-8 years of experience in SEO with leading SEO strategy and traffic growth
- Experience of working on consumer products would be an advantage.
- Google Analytics (certification preferred), Search Console, Google Data Studio, Google Tag Manager, and reporting experience is required.
- Proficiency in tools like SEMRush, Screaming Frog, Ahrefs, etc.
- Experience in Schema implementation
- Experience in working on any CMS
Conduct keyword research to determine the most appropriate and relevant keywords to target, shape the content strategy.
- Coordinating with the content team and providing guidelines to build the best SEO friendly content.
- Optimize website pages and aim for featured snippet video ranking in SERPs.
- Leverage tools, to monitor, report and act on performance of all website/digital properties.
- Conduct website audits, competitor analysis and identify SEO opportunities, and present plans to enhance website performance.
- Review and resolve technical SEO issues (page load, Mobile friendly UI/UX).
- Manage all website properties' internal linking structure and enhance to support SEO efforts.
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