Director - Operations at Profacto
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Specialist - Search Engine Marketing (3-7 yrs)
- Perform daily account management on Google Ads or other search platforms for a variety of clients.
- Understand client goals, create and execute strategies to exceed defined goals
- Provide recommendations and execute strategies for Campaign Structuring, Targeting, Creatives, Betas and other facets of paid search in accordance with client goals for Google channels
- Manage a team of around 5-7 people with a client portfolio of 8-10.
- Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
- Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals.
- Communication to team and management on project development, timelines, and results.
- Work with leadership to explain and modify strategic plans
- Understand and stay current on industry trends, competitive landscape and internal product development efforts
- Be accountable for Quarterly Business Review meeting and showcase business growth.
- Be responsible for Team Growth and planning personal development programs for subordinates.