Specialist - Public Relations - B2B/B2C Vertical

Job Description

Skills and requirements:

- 10 years of experience in a Public Relations agency

- Should have experience in managing both B2B and B2B PR (mandatory) preferably in technology domain

- Must possess excellent verbal and written communication skills

- Must be a confident communicator and presenter

- Must possess excellent organizational and planning skills

- Have a full understanding of media needs and media relationships

- Be proactive, reliable, responsible and accurate with an attention to detail

- Tactical understanding of all primary social media platforms

- Self-motivated with a positive and professional approach to management

- Ability to bring strong relations with key people or organization

- Be an amazing administrator, skilled at managing multiple tasks simultaneously and work well under pressure.

Education / degrees:

- Should have a bachelor's degree in Public Relations, Journalism, Mass Communications or Marketing with a PR firm

Key Responsibilities:

- Plan, develop and implement PR strategies and key PR Interventions in line with business objectives, marketing initiatives

- Plan and budget for PR events, programs and marketing initiatives

- Build long-term relationships with all relevant stakeholders, such as media journalists, influencers, functional leads within Western Digital organization

- Develop media relations strategy, seeking high-level placements in print, broadcast and online media

- Leverage existing media and influencer relationships and cultivate new contacts within industry media

- Manage media inquiries and spokespersons interview requests

- Create content for press releases, byline articles and keynote presentations

- Monitor, analyze and communicate PR results on a quarterly basis

- Monitor corporate image frequently and ensure it follows company brand

- Maintain a keen understanding of industry trends make appropriate recommendations regarding communication strategy

- Lead the planning and execution of Product Launches across product segments : launch and messaging counsel; develop media/ influencer/blogger lists, pitches, schedules; draft press releases and/or media alerts; deliver media coverage consistent with agreed upon KPIs.

- Manage the Contributed Content Program: create drafts, feedback and counsel on appropriate bylined themes; media/blogger outreach and placement of developed contributed articles.

- Manage the PR agency effectively with periodic performance reviews against planned deliverables.