Specialist - Product Marketing - SaaS

Role & Responsibilities

- Research - User usage data analysis, customer interviews, assimilating insights from various sources of user feedback, competitor analysis. Organization and communication of insights.

- Asset creation - Landing pages, email communications, sales collateral, ebooks, and customer stories

- Copywriting - Writing user-centric, research-driven copies.

- Design Collaboration - Working closely with UX and visual design to implement strategies.

- Cross Collaboration - Working closely with product management, sales, and content/SEO to act as the user's mouthpiece.

- On-product strategies - Onboarding, activation, trial experience, and upgrades.

- Funnel Optimization - Holistic efforts on improving various parts of the Beaconstac acquisition and retention funnel Help kick start new channels of growth.

Ideal Candidate

- 2+ years of experience in SaaS product marketing, content, or copywriting.

- Maniacal attention to process and protocol setting.

- Strong copywriting skills.

- Clear written communication and decisive stakeholder communication.

- Understanding nuances of running repeatable research processes.

- Good eye for UX and visual design.

- Customer-centric thought process.