Specialist - Performance Marketing - EdTech

Ed tech based out of Gurgaon is looking for Performance Marketing Specialist.

JD:

- Create and execute a performance marketing strategy & execution plan

- Develop and manage digital prospecting and remarketing campaigns

- Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC

- Work closely with the marketing and sales teams to brainstorm ideas, create original concepts, and develop messaging that results in effective and compelling communication

- Prepare analytics dashboards to track campaigns' success and media spend

- Plan & forecast media mix and media spend allocation across the channels.

- Be up-to-date on the hottest trends in performance marketing and identify suitability for our processes

- Perform weekly quality audits on all funnels, user journeys, & data capture processes

Key Performance Indicators :

- Return on Advertising Spend

- Quantity, Quality, and Cost of Qualified Leads

- Community Size Growth & Engagement on Social Media

- SEO

Salary : Upto Rs 11 LPA

If you have the expertise in data analytics and digital marketing, please send us your updated CV with salary details and we shall get in touch with you.