Specialist - Marketing - LinkedIn

Marketing Specialist Linkedin

Client : Leading Pan India Industrial Park Developer.

Location: Mumbai, India.

Job Type: Full-Time.

Department: Marketing.

Reporting to: Chief Marketing Officer (CMO).

Job Description:

- We are seeking an experienced Senior LinkedIn Specialist to join our dynamic marketing team based in Mumbai.

- This pivotal role focuses on leveraging LinkedIn for high-level brand positioning, advanced recruitment strategies, and sophisticated business development initiatives within the B2B sector.

- The successful candidate will be an expert in all functionalities of LinkedIn, particularly in Sales Navigator, content strategy, and executive branding.

- This role requires a strategic thinker with a proven track record in digital marketing and a deep understanding of professional networking platforms.

Key Responsibilities:

LinkedIn Strategy Development:

- Craft and refine our LinkedIn strategy to align with the company's overarching marketing and business objectives.

- Lead the integration of LinkedIn strategies with broader marketing campaigns to enhance coherence and visibility across all digital platforms.

Content Leadership and Oversight:

- Develop a comprehensive content strategy specifically for LinkedIn that includes regular posts, featured articles, and multimedia content designed to engage our target audience and enhance our brand presence.

- Supervise the creation of content, ensuring it meets high-quality standards and effectively communicates our brand's message and values.

Advanced Recruitment Initiatives:

- Strategically utilize LinkedIn to source and recruit top talent for various organizational levels, focusing on innovative approaches to attract industry leaders and specialized experts.

- Manage a robust talent acquisition strategy using LinkedIn's recruitment tools, continually optimizing processes and tactics to improve recruitment outcomes.

Sales Navigator Strategic Utilization:

- Drive the use of LinkedIn Sales Navigator to uncover business opportunities, fostering relationships with key stakeholders and potential partners in the industry.

- Provide expert guidance and training to the marketing and sales teams on optimizing use of Sales Navigator to achieve business development goals.

Executive Brand Management:

- Coordinate with the CMO and other senior executives to elevate their personal brands on LinkedIn, positioning them as thought leaders within the industry.

- Develop personalized strategies for each executive to enhance their professional visibility and influence on LinkedIn.

Analytics and Advanced Reporting:

- Implement advanced analytics to monitor and evaluate the effectiveness of LinkedIn initiatives, providing detailed reports to the CMO and relevant stakeholders.

- Use data-driven insights to refine strategies, ensuring optimal engagement and return on investment.

Leadership and Team Collaboration:

- Lead and mentor a team dedicated to LinkedIn content creation, strategy implementation, and campaign management.

- Foster a collaborative environment that encourages innovation and continuous improvement in our LinkedIn marketing and recruitment practices.

Qualifications:

Experience: Minimum 15 years of professional experience in digital marketing with at least 10 years focused on LinkedIn strategy development in a B2B environment.

Education: Master's degree in Marketing, Business Administration, Communications, or a related field.

Skills:

- Expert-level knowledge of LinkedIn and its business tools, including Sales Navigator and LinkedIn Ads.

- Exceptional content development and strategic communication skills.

- Strong leadership capabilities with experience managing cross-functional teams.

- Comprehensive analytical skills with proficiency in using metrics and analytics to guide marketing strategies.

- Advanced project management skills, capable of leading multiple initiatives simultaneously.

Preferred Qualifications: Previous experience in a senior marketing role with direct reporting to C-level executives.