Education and Experience:

- MBA in Marketing from Top 25 B-Schools only

- 2 to 5 years of hands-on experience from IT background in driving marketing activities for an IT services firm

Qualifications:

- Excellent verbal and written communication skills

- Proficient in the Microsoft Office (primarily, Power Point, Word and Excel)

- Knowledgeable of various social media platforms and their nuances

- Ability to work in a collaborative environment with senior management and top-class consultants

Go-To-Market Strategy and Execution:

- Support development and execution of go-to-market strategies around key industries and solution areas where Wipfli operates

- Research and analyze strategies utilized by the industry, competitors and end customers via secondary data sources

Content Development and Distribution:

- Develop and maintain client-ready assets e.g. presentations, videos & demos (scripting), success stories, brochures to support the go-to-market strategies

- Assist in positioning and key messaging ensuring competitive differentiation across all channels

- Drive content distribution through digital and social media channels e.g. websites, blogs, Linked In, Twitter

- Build awareness, drive usage and solicit feedback on these assets internally by engaging with field professionals on a periodic basis

Social Media and Digital Properties Management:

- Own digital (website, blogs) and social media properties (Facebook, Linked In, Twitter) to position organization as a thought leader and an employer of choice in the international markets

- Liaise with vendors for content development and platform maintenance

Business Development Support:

- Drive field readiness and training in conjunction with the go-to-market plans

- Ensure assets availability on a centralized portal working with knowledge management team and serves as a SPOC for all collateral needs from a business development standpoint

- Support field teams develop specific business opportunities with targeted customers via account specific research and pipeline analysis

Demand Generation:

- Support operations team in planning events and trade shows

- Recommend thought leadership assets to be used at such events

- Help teams measure the ROI

Top 25 B-School list:

IIM, XLRI, FMS-Delhi, SP Jain, MDI, IIFT, IMI, NarseeMonjee, NITIE, IMT Ghaziabad, Bajaj Institute, IIT Delhi, XIM, Vinod Gupta School of Management, T.A. Pai Management Institute (TAPMI), Birla Institute of Management Technology, NIRMA, IRM - Anand, LIBA, IIPM.

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