Specialist/Lead - Digital User Acquisition - NBFC

Requirements :

- Drive User Acquisition / User Growth for mobile apps through paid, owned and earned media

- Set digital marketing strategies using all necessary digital assets / tools (e.g. website, emails, SMS, social media and blogs)

- Drive SEM, SEO, Affiliate, Programmatic programs to achieve sales performance metrics

- Manage Media agency and drive execution of agreed plans within timelines and budgets

- Drive analytics to identify segments where digital campaigns are performing well, and scale the same

- Keep up-to-date with our audience's preferences and proactively suggest new campaigns

- Conceptualize, operationalize and run digital/traditional media based lead generation campaigns for target profile of users

- Establish best practices in digital and traditional marketing in order to optimize customer acquisition costs

- Responsible for developing, implementing and managing marketing campaigns that promote a company and its products and services.

- Analyzing data in order to make digital marketing strategic recommendation, driving conversion and ROI

- Identify Sales opportunities working across all digital channels and supporting the Digital Product teams in delivering new capabilities

- Drive media planning and collateral planning and developing exercises for approved marketing campaigns .