Recruiter at Rize People Konnect Pvt. Ltd.
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Specialist/Lead - Digital User Acquisition - NBFC (3-10 yrs)
- Drive User Acquisition / User Growth for mobile apps through paid, owned and earned media
- Set digital marketing strategies using all necessary digital assets / tools (e.g. website, emails, SMS, social media and blogs)
- Drive SEM, SEO, Affiliate, Programmatic programs to achieve sales performance metrics
- Manage Media agency and drive execution of agreed plans within timelines and budgets
- Drive analytics to identify segments where digital campaigns are performing well, and scale the same
- Keep up-to-date with our audience's preferences and proactively suggest new campaigns
- Conceptualize, operationalize and run digital/traditional media based lead generation campaigns for target profile of users
- Establish best practices in digital and traditional marketing in order to optimize customer acquisition costs
- Responsible for developing, implementing and managing marketing campaigns that promote a company and its products and services.
- Analyzing data in order to make digital marketing strategic recommendation, driving conversion and ROI
- Identify Sales opportunities working across all digital channels and supporting the Digital Product teams in delivering new capabilities
- Drive media planning and collateral planning and developing exercises for approved marketing campaigns .