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Managing Partner at Work Eagle
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Specialist - Google Ads - eLearning Platform (8-12 yrs)
Google Ads Specialist
Client - Times Pro
Position Objective :
- Managing performance KPI-based campaigns on the Google platform, to achieve maximum demand generation.
- Lead a team and ensure google's contribution to lead generation increases.
- Complete ownership and responsible for driving required demand, managing CAC (cost of the acquired customer) for the given program on Google.
- Lead Google ads delivery along with a team of Google specialists.
- Analysis and present program performance insights for daily/ weekly/ monthly review.
Responsibilities :
- Lead a team of managers and ensure google's contribution to lead generation increases to 20% of the total volume
- Manage performance campaigns on, Google Search, Discovery, and remarketing
- Develop a campaign structure according to the program's requirements.
- Monitor and control cost metrics like CPL, and CAC under the given benchmark
- Team player to work with cross-functional team to get the creative, landing page according to the need
- Continuously campaign monitoring since spend goes 24/7 hr manner, optimize marketing bids and campaign strategies to maximize the ROI
- Writing ad copies for search campaigns, in-depth understanding of what type of copies works on Facebook, and LinkedIn and is able to modify/ write the same if required.
Requirements :
- Minimum 8 years in managing performance marketing campaigns, delivering quality leads from Google
- Experience in managing teams along with individual contribution
- Maintaining cost metrics like CPL/ CAC.
- Excellent hands-on experience in Google search campaigns, keyword bidding, Quality score and maintaining the delivery and cost metrics together
- AdWords certified professional, Exposure on other biddable media platforms like DoubleClick, DV360, Agency desk (MediaMath) preferred
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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