Specialist - Employer Branding - BFSI

Role & Responsibilities:

- Own and shape career section on corporate website (www.cactusglobal.com) and career pages in each geography where we are present.

- Plan and drive campaigns on all social media platform including LinkedIn, Facebook, Instagram, Twitter, WeChat to attract and engage talent.

- Ensure Company is present at leading university campuses in India and outside and implement recruitment drives.

- Partner with HR/IT teams to drive integrated campaigns around programs, events, benefits, learning aimed to current and potential resources

- Evangelize our unique culture, and values and bring to life our employee value proposition thru all internal and external communication, events and programs.

- Collaborate with Talent acquisition team, business stakeholders to develop and implement targeted campaigns to build pipeline for niche talent.

- Monitor, track and analyze metrics to measure impact of branding effort over mid-to long term.

Desired Profile:

- Experience of creating and managing a differentiated global employer brand, in a fast-paced, disruptive environment.

- A strategic thinker with deep understanding of talent segments and personas, to be able to drive custom campaigns to a varied audience

- Expertise in creating content plans and driving campaigns on both online and offline channels in India and outside.

- Excellent project and stakeholder management.

- Ability to drive partnerships and build relationships with stakeholders outside the organization.

- Ability to quickly grasp information across a variety of disciplines and create clear communications.