Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
19/08 Saburi Ashraf
Manager Recruitment at Strategic Talent Partner

Views:75 Applications:18 Rec. Actions:Recruiter Actions:0

Specialist - Email Marketing - Accounting Firm (3-5 yrs)

Delhi NCR Job Code: 1142532

Email Marketing Specialist


- Produce and execute all email and SMS campaigns, including building emails from templates and HTML, copywriting, asset coordination, Q&A, and scheduling.

- Support various strategic programs via manual and triggered / drip campaigns across the customer lifecycle, including prospecting, win-back, nurturing post-purchase, loyalty, retention, surveys, and transactional emails.

- Build influential target audiences and segments for every message to drive engagement, and generate leads against KPI goals.

- Manage and execute email/SMS marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders.

- Use customer data such as web behavior to drive the message and content personalization.

- Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and new features to drive performance lift.

- Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.

- Mitigate email and SMS frequency between program touchpoints to minimize database churn.

- This includes marketing campaigns, triggered emails, promotional emails, and transactional emails.

- Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base.

- Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.

- Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers.

- Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices.

Requirements :

- Proven experience managing an email marketing program.

- Hands-on experience in marketing automation platforms.

- Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL).

- Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database.

- Experience building an email marketing campaign from scratch.

- Knowledgeable in Google Analytics.

- Proficient in data analytics to determine essential data and suggest improvements.

- Knowledge of SEO/SEM.

- Excellent written communication skills.

- Strong project management skills and exceptional attention to detail.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.