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Engagement Manager at ABC Consultants
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Specialist - Digital PR - University (5-6 yrs)
We are executing an interesting role of Digital PR Specialist with one of the leading University in Mumbai.
The KRA's would be :
- The ideal candidate should possess a deep understanding of public relations, content marketing, and online communication strategies to effectively promote the executive education offerings to diverse audiences.
- Develop and execute a comprehensive digital PR strategy to increase brand awareness, drive traffic, and generate positive online coverage.
- Craft compelling and newsworthy press releases, articles, blog posts, and other content to promote executive education initiatives.
- Collaborate with the SEO team to ensure that digital PR efforts contribute to search engine optimization goals and improve organic search visibility.
The desirable would be :
- Bachelor's degree in Public Relations, Communications, Marketing, or a related field; Master's degree preferred.
- 5-6 years of experience in digital PR, content marketing, or online communications, preferably in the education or related industry.
- Proven track record of securing media coverage, building media relationships, and executing successful PR campaigns.
- Strong understanding of SEO principles and their integration with PR efforts.
- Excellent written and verbal communication skills, with the ability to craft persuasive and engaging content.
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