HR lead at Talentiser
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Specialist - Digital Marketing/Search Engine Maximization - Travel eCommerce (2-5 yrs)
Company: Leading and Reputed Travel E-commerce
Headquarters :Bengaluru
About company:
India's first and largest online traveller community, born with the aim of helping Indian travellers plan holidays and share their travel experiences. Over the years, we have grown into a large community with more than 5 million travellers!
Location : Bangalore
Position: Digital Marketing Specialist/SEM Specialist
What we are looking for:
The Digital Marketing Specialist role will be based in Bangalore. S/he will be responsible for scaling our marketing campaigns via the creative, intelligent use of data. S/he will own the complete execution of marketing campaigns and collaborate with cross-functional teams and external partners to ideate, design, develop, launch and grow our customer/user base.
Success in this role is defined by the candidate's ability to execute on delivering scale while maximizing Return On Ad Spends.
Responsibilities:
- Own Paid Social Media and Adword Campaigns for acquiring new users and customers
- Work with various teams to lead creative production for paid digital marketing campaigns
- Own analytics and reporting for paid digital marketing campaigns
- Represent the voice of the customer in discussions with various teams
- Handling customer acquisition and engagement via digital marketing(Google, FB, Remarketing, Email, Affiliates); a month on month growth in customer acquisition
- Generating quality leads
- Optimising landing pages and communication through A/B testing
- Working closely with internal and external stakeholders- tech, product and publishers and agencies
Qualifications:
- 2-5 Years experience in digital marketing
- Extensive knowledge and experience in Social Media Marketing (Paid) and Search Engine Marketing
- Has handled budgets of minimum 20 lakhs on a month-to-month basis
- Has to experience in writing ad copy
- Excellent communication skills
- Has experience using Web analytics tools
- Hands-on experience handling dynamic remarketing
- Working knowledge of Photoshop or other image editing tool
- SQL knowledge is a plus
- Experience in Content Marketing is a plus
- MBA is preferred
- Industry Preference- E-commerce/Product Based only.
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