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Founder at The Big Switch
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Specialist - Customer Engagement & Retention - eCommerce (4-7 yrs)
- Setting up & automating key user lifecycle interactions to increase retention, engagement and conversion to paid subscribers
- Experimenting with user segments and value propositions to identify segments susceptible to churn / uninstall and target communication to them
- Perform experiments with different user segments and value propositions to get back dormant users and increase time spent of active users
- Track, measure and analyze performance & continuously optimize them
- Document the learnings and iterate for improvements
- Work with content, marketing, business and analytics teams for creating the experiments
- 4-7 years- experience in direct to consumer products (web/app) of scale in India
- Experience in Video/OTT apps would be preferred
- Experience in running Push Notifications, Emails, SMS campaigns
- Experience in creating and setting up complex user journeys
- Experience in analyzing user behavior data and deriving actionable insights
- Experience with any of the marketing platforms: Blueshift, CleverTap, MoEngage
- Strong analytical, decision-making and problem-solving skills
- Clear and contagious passion for product and consumer needs
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