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Recruiter at Master Mind Consultancy
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Specialist - CRM & Sales Automation - FMCG (5-8 yrs)
CRM & Sales Automation Specialist
As a CRM and Sales automation Specialist, you will be responsible for managing the marketing automation platform and fully leveraging its capabilities. You will be working in in-house IT team and closely working with Business teams.
- Generate and analyze standard campaign performance reports.
- 5 years of experience building, implementing and executing automated, multi-touch marketing programs utilizing an automation platform.
- Must be a strategic thinker, problem solver, and a well-rounded marketer with a strong customer focus.
- Is always innovating and never satisfied with the status quo.
- Is technology-savvy, with keen interest in emerging technologies and 'all things digital', including marketing automation, lead management strategies (lead scoring, lead nurturing,).
- Experience with automating sales and marketing processes.
- Familiar with CRM and sales software in order to generate leads and analyze the statistics of sales and make data-driven decisions.
- Proactivity and ability to handle uncertainty.
- Strong decision-making, attention to detail and organizational skills.
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