Content Marketing Specialist - A consulting company that sets up GCC/GIC's in India

Job Description :

- Synthesize business goals, marketing and campaign plans to create content strategy

- Build and manage cross-functional relationships needed to link people, process and technologies that contribute to strategic content planning, execution and measurement

- Work across functions and levels from individual contributors to key executives to ensure comprehensive inputs to strategic content planning

- Evangelize and educate relevant teams on audience-centric content strategy best practices as well as the corporate brand and content governance

- Aggregate and maintain inputs for content strategies, including audience insights, personas, messaging, competitive information and feedback from content supply chain contributors and users

- Understand best practices and requirements for supporting inbound and outbound content distribution channels

- Identify and recommend opportunities for content reuse

- Perform strategic mapping of content to audience journeys and ongoing journey gap analysis of the content inventory and its ability to support content strategy and campaign requirements

- Understand and leverage industry trends, the corporate brand and solution value propositions to ensure content quality and relevance in content creation

- Participate in a cross-functional content council to ensure programmatic content strategy representation

- Ensure programmatic content is represented in the organizations universal content taxonomy

- Conduct tracking, reporting and investment analysis deriving insights from content measurement that inform program planning

- Contribute to search engine optimization (SEO) and search engine marketing (SEM) initiatives with an understanding of how to integrate keyword strategy into overall content planning for programs and campaigns

- Provide operational support for content strategy and creation, engaging cross functional participants and managing the content calendar, content briefs, workflow and deadlines

- Contribute to writing and editing assets in support of the content plan and in the context of messaging, brand and editorial guidelines

- Support related sales enablement content needs, including managing content access and usage measurement

- Manage, contribute to and publish to social media channels

Responsibilities for PR :

- Draft press releases, pitches, case studies, white papers, and media summaries

- Build relationships with new media contacts and maintain relationships with existing contacts

- Manage media requests in a timely and professional manner

- Pitch story ideas and content to media

- Ensure all communication is cohesive with the brand image

- Track and analyze media coverage to inform future campaigns

- Measure PR program impacts using regular reporting

- Organize, schedule, and prepare key leaders for press interviews

Requirements :

- Bachelors/Master's degree in business, English, journalism. Marketing degree is a plus.

- Three to five years of corporate marketing, content marketing and/or public relations/ advertising agency experience

- Related market/industry experience is desirable

- Cross-functional and multi-phased, complex project management skills

- Journalism, copywriting or publishing, ideally with a digital focus

- Demonstrated experience in writing and editing

- Excellent communicator, including keen listening skills

- Creative and innovative can see the story in information

- Strong business acumen

- Fast learner, can understand new technologies and changes to processes

- Champions buyers, customers, users, sales and media

- Flexible and able to shift strategies and tactics when required

- Detail-oriented, well organized, efficient with time management

Skills :

- Content lifecycle management and/ or complex project management

- Excellent cross-functional collaboration and consensus-building skills can work with cross-functional teams including upstream content contributors and downstream content activators

- Can map content to the journey of the buyer or other audience persona journey and then work with media to place the content

- Comfortable presenting plans and results to cross- functional team members, including management

- Excellent copywriting and editing skills

- Understands SEO best practices, keyword research and optimization

- Familiarity with variety of inbound/outbound digital marketing, as well as paid, earned and owned channels

- Can manage content audit process and inventory maintenance, taxonomy management, content tagging and metadata management

- Strong ability to use content measurement tools to extract actionable data and conduct analysis

- Can handle Web publishing and content management and inventory tools

- Can use Web analytics tools and perform basic data analysis

- Project management and interviewing skills

- Strong working knowledge of a variety of public relations programs

- Proven ability to develop, implement, and execute successful public relations campaigns