Specialist - Adwords & Social Media Ads - BFS/Media/Internet/Online - IIM/IIT/ISB/MDI

Specialist - Google Adwords and Facebook Ads Manager

Experience: 5-10 Yrs

Education: Premier Engineering School or Premier B-School

Location: Mumbai

Organization: Renowned MNC

Experience Desired: Expertise in both Google Adwords as well as Facebook Ads Manager

Google Adwords: 

- Expert in Adwords Scripting, AdWords Shared Library, Ad Targeting Options, Testing Techniques to increase Conversions and Profits, Devising Profitable Bid Strategies

- AdWords Editor for scaling account and optimizing display, Advanced Geographic/ Demographic Targeting, Remarketing and Flexible Targeting, Scenario Creation for Target Audience, Optimizing Display Campaigns, Mobile Ads and Rich Media Ads, Optimized Ad Rotation, Dynamic search and Dynamic search ads.

 Facebook Ads Manager:

- Lookalike Audiences, Custom Audience, Optimize Campaign Performance With Lowest-Cost Cap Bidding, Optimization of Ad Relevancy using Placement Asset Customization Tool, Test and Learn Tool, Split Testing Tool, Manage Roles & Permissions in Business Manager, Bulk Manage Campaigns with Power Editor, Video Ads

- Conversion Tracking With the Facebook Pixel, App Install & Engagement Ads, Conversion lift, Brand lift, Dynamic Ads & Collection Ads, Lead Ads, Offer Ads, Sales Funnel, Retargeting ads