Educational Qualifications: Degree in Journalism / Mass Communication (preferred not mandatory)

Skills / Capabilities: Communication verbal and written, Ability to network and Build partnerships, Good personality, Creative bent of mind

Experience (Type/Duration): Overall 7-8 years with at least 5-7 years Corporate Communications experience, Must have handled PR extensively and should have significant contacts in the media industry

Accountability:

Ensures development and application of a consistent and standardized corporate identity

Ensures sufficient, good quality and cost effective coverage of the organization in the print, tv, web media etc. so as to continuously improve the companys public image

Ensures identification of and active participation in relevant event and promotions so as to improve visibility of the company

Ensures creation, upgradation and maintenance of the organization website

Facilitate the development of company literature like brochures / collaterals, success stories, annual reports, internal newsletter, press releases, executive speeches, corporate presentations etc

Key Activities:

Identifies and negotiates with a reliable design and print support vendors for branding activities

Facilitates a common understanding between what senior management and the vendor

Handles job execution of the identified designing and branding vendor

Ensures that internal & external messages are conveyed in a consistent and professional way that reflects our corporate identity

Prepares the annual PR plan or the organization identifying strategies and innovative concepts that could be used

Monitors social, economic, and political trends that could affect the organization and looks for ways to enhance the image based on such trends

Builds good relationships with media (domestic, international), analysts, design agencies and other relevant stakeholders

Monitors industry and PR trends and adopts best practices in a timely manner

Executes corporate identity, message and positioning

Coordinates and executes press analyst tours and important media interface activities like press conferences etc.

Takes care of Media buying activities as and when required

Ensures coverage of key activities, events involving the organization

Identifies and negotiates with reliable event management vendors for promotion and branding activities

Identifies the relevant events where a presence would benefit the organization

Works on own and/or with the vendor to identify the best channels of being involved in such events

Ensures execution of the identified methodology

Identifies and negotiates with reliable Web development vendors

Provides inputs and ensures a clear understanding of what the website would represent and look like to senior management

Facilitates a common understanding between what senior management and the vendor

Ensures that the website is delivered on time and in a cost effective manner

Regularly works with the vendor/internal team to ensure that the website is updated with latest happenings and it reflects reality in terms of organization facts and figures

Identifies purpose of developing the material and creates relevant formats for the same

Coordinates with various departments to facilitate the development of relevant material

Ensures senior management approval before any material reaches the external world

Sends an update on media coverage for the organization to employees through email

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