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Sales Training Manager at Sourcewiz
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Sourcewiz - Manager - Marketing (3-5 yrs)
Marketing Manager
We are searching for an experienced Marketer to lead our marketing initiatives & be part of the core team. The charter for this role will include :
- Collaborating with the team, define the brand positioning, role in portfolio strategy, giving core creative idea and integrated campaigns to drive long term brand equity.
- Develop, execute and track the branded content for all integrated campaigns which includes establishing go-to-market plans for campaigns.
- Be responsible for Marketing Budget and ensure brand programs are delivered on time and brand compliance and industry regulations are met.
- Manage commercials to develop and execute all integrated campaigns and branded content plan.
- Create & manage marketing campaigns; Own success of the campaigns across channels
- Manage/Execute offline events like conferences/sponsorships/exporter fairs etc.
- Develop strategic partnerships with industry bodies such as exporter associations; leverage relationships to develop and execute webinars, field events and product launches
- Developing a GTM playbook for SaaS & marketplace verticals
- Identifying new categories/countries to expand, create and drive expansion plans
- Building a brand-strategy to establish Sourcewiz as a go-to platform for all exporters
Qualifications and Skills :
- 3 + years of hands-on experience in marketing (at least 2 years in B2B Marketing), with experience in running field & online campaigns
- Have an entrepreneurial approach; a self-starter who loves to own things end-to-end
- Love ambiguity and thrive in chaos
- Excellent operational skills, forward thinking, the ability to foster innovation & creativity, while also maintaining a clear sense of business objectives.
- Extraordinary communication & relationship skills including the ability to collaborate cross-functionally both up & down within the organisation.
- Ability to continuously re-prioritize, adapt to change & effective at managing change
- Strong analytical skills, ability to distil insights & propose relevant recommendations.
- Driven leader who approaches things with a sense of urgency; go getter attitude
- Able to handle ambiguity with grace
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