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24/01 Reetika
Sales Training Manager at Sourcewiz

Views:109 Applications:29 Rec. Actions:Recruiter Actions:11

Sourcewiz - Manager - Marketing (3-5 yrs)

Bangalore Job Code: 1210886

Marketing Manager


We are searching for an experienced Marketer to lead our marketing initiatives & be part of the core team. The charter for this role will include :

- Collaborating with the team, define the brand positioning, role in portfolio strategy, giving core creative idea and integrated campaigns to drive long term brand equity.

- Develop, execute and track the branded content for all integrated campaigns which includes establishing go-to-market plans for campaigns.

- Be responsible for Marketing Budget and ensure brand programs are delivered on time and brand compliance and industry regulations are met.

- Manage commercials to develop and execute all integrated campaigns and branded content plan.

- Create & manage marketing campaigns; Own success of the campaigns across channels

- Manage/Execute offline events like conferences/sponsorships/exporter fairs etc.

- Develop strategic partnerships with industry bodies such as exporter associations; leverage relationships to develop and execute webinars, field events and product launches

- Developing a GTM playbook for SaaS & marketplace verticals

- Identifying new categories/countries to expand, create and drive expansion plans

- Building a brand-strategy to establish Sourcewiz as a go-to platform for all exporters

Qualifications and Skills :

- 3 + years of hands-on experience in marketing (at least 2 years in B2B Marketing), with experience in running field & online campaigns

- Have an entrepreneurial approach; a self-starter who loves to own things end-to-end

- Love ambiguity and thrive in chaos

- Excellent operational skills, forward thinking, the ability to foster innovation & creativity, while also maintaining a clear sense of business objectives.

- Extraordinary communication & relationship skills including the ability to collaborate cross-functionally both up & down within the organisation.

- Ability to continuously re-prioritize, adapt to change & effective at managing change

- Strong analytical skills, ability to distil insights & propose relevant recommendations.

- Driven leader who approaches things with a sense of urgency; go getter attitude

- Able to handle ambiguity with grace

Women-friendly workplace:

Maternity and Paternity Benefits

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