Soulfull - Senior Brand Manager

You will be leading the marketing initiatives for Soulfull. As we propel to the next level of growth, there is a need to propagate the brand story to the consumers in an accelerated & strategic manner. You would be working with the CMO & leading the brand team to deliver these Brands Tasks.

- Demonstrate deep understanding of consumer, competition, category and trade channels

- Visualize the benefits of strategic partnerships and ensure smooth closure of the alliances

- Lead the execution of the Brand Tasks across PR, Digital, Activation & ATL

- Track Brand Performance

- Lead Consumer interactions

- Chart out & support our GTM efforts

- Liaison with the design team for Packaging & Retail element Design

- Manage the P & L of the brand

- Experience on working on New Product Development, managed a live brand before which has been very active on digital and different aspects of it - consumer research, packaging, media planning (digital +TV) etc.

- Market Research, Brand Management, Sales Marketing Strategy, Competitive Analysis, Marketing, Marketing Management, Digital Marketing

- FMCG experience - most importantly a Fast Moving mind, needs to be from the food industry, lifestyle, fashion or sports.

- Work with the sales, R&D and Production team to drive business goals.