- Develop and implement the India strategy for the development and management of the e-commerce business / channel
- Responsible for the development and performance of the online business working with key people within the organization
- Development and execute the online marketing activities to drive the business. Allocation and presentation of merchandise within the eCommerce site
- Budget management for the online channel for India
- Overseeing product offer and merchandising. Ensuring sales are maximized and content delivered effectively
- Ensuring constant update of new technologies and strategies to ensure the brand remains at the forefront of online Platform
- Prepare and execute planning calendar for each season, promotions and mailer campaigns
- Set KPI benchmarks from analytics and competitive analysis
- Ensure all information of product rates/details are current and accurate
- Manage and monitor orders, sales and shipments
- Monitor sales, stock and gross margin report by division, concept and product group for review.
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